alespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows: Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses Case $424,000 $233,200 $80,560           Dix 371,000 178,080 63,070           Johnson 469,000 262,640 75,040           LaFave 586,000 334,020 111,340           Orcas 538,000 199,060 91,460           Sussman 529,000 185,150 116,380           Willbond 569,000 216,220 91,040           Required: 1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers. Waltham Industries Inc.Salespersons' AnalysisFor the Year Ended December 31 Salesperson Contribution Margin Variable Cost of Goods Sold as a Percent of Sales Variable Selling Expenses as a Percent of Sales Contribution Margin Ratio Case $ % % % Dix $ % % % Johnson $ % % % LaFave $ % % % Orcas $ % % % Sussman $ % % % Willbond $ % % %   2. Which salesperson generated the highest contribution margin ratio for the year? 3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. Rate of growth in sales for the current year compared with past years Years of experience for salespersons Size of sales territory Actual sales compared with budgeted sales All of the above

Financial And Managerial Accounting
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Author:WARREN, Carl S.
Publisher:WARREN, Carl S.
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Salespersons' Report and Analysis

Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses
Case $424,000 $233,200 $80,560          
Dix 371,000 178,080 63,070          
Johnson 469,000 262,640 75,040          
LaFave 586,000 334,020 111,340          
Orcas 538,000 199,060 91,460          
Sussman 529,000 185,150 116,380          
Willbond 569,000 216,220 91,040          

Required:

1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

Waltham Industries Inc.Salespersons' AnalysisFor the Year Ended December 31
Salesperson Contribution Margin Variable Cost of Goods
Sold as a Percent of Sales
Variable Selling Expenses
as a Percent of Sales
Contribution Margin
Ratio
Case $ % % %
Dix $ % % %
Johnson $ % % %
LaFave $ % % %
Orcas $ % % %
Sussman $ % % %
Willbond $ % % %

 

2. Which salesperson generated the highest contribution margin ratio for the year?

3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

  1. Rate of growth in sales for the current year compared with past years
  2. Years of experience for salespersons
  3. Size of sales territory
  4. Actual sales compared with budgeted sales
  5. All of the above
 
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