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An advertising company came up with a new campaign for a client's product. They wish to evaluate how the new campaign performs compared to the existing campaign. The advertising company randomly selects participants and divides them into two focus groups; each focus group is shown a different campaign. Afterwards, the effects of campaign on comprehension, recall, and persuasiveness are measured (each of the variables is measured on a scale: 0 - not at all, 10 – very). Which analysis method should the researchers use?

An advertising company came up with a new campaign for a client's product. They wish to evaluate how the new campaign performs compared to the existing campaign. The advertising company randomly selects participants and divides them into two focus groups; each focus group is shown a different campaign. Afterwards, the effects of campaign on comprehension, recall, and persuasiveness are measured (each of the variables is measured on a scale: 0 - not at all, 10 – very). Which analysis method should the researchers use?

Functions and Change: A Modeling Approach to College Algebra (MindTap Course List)
Functions and Change: A Modeling Approach to College Algebra (MindTap Course List)
6th Edition
ISBN:9781337111348
Author:Bruce Crauder, Benny Evans, Alan Noell
Publisher:Bruce Crauder, Benny Evans, Alan Noell
Chapter5: A Survey Of Other Common Functions
Section5.3: Modeling Data With Power Functions
Problem 9E
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Question 4 An advertising company came up with a new campaign for a client's product. They wish to evaluate how the new campaign performs compared to the existing campaign. The advertising company randomly selects participants and divides them into two focus groups; each focus group is shown a different campaign. Afterwards, the effects of campaign on comprehension, recall, and persuasiveness are measured (each of the variables is measured on a scale: 0 – not at allI, 10 – very). Which analysis method should the researchers use? O MANOVA O Three-way ANOVA O Repeated measures ANOVA O ANCOVA
Transcribed Image Text:Question 4 An advertising company came up with a new campaign for a client's product. They wish to evaluate how the new campaign performs compared to the existing campaign. The advertising company randomly selects participants and divides them into two focus groups; each focus group is shown a different campaign. Afterwards, the effects of campaign on comprehension, recall, and persuasiveness are measured (each of the variables is measured on a scale: 0 – not at allI, 10 – very). Which analysis method should the researchers use? O MANOVA O Three-way ANOVA O Repeated measures ANOVA O ANCOVA
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