An important part of every company's marketing strategy is enhancing and improving customer retention and loyalty. It's important to explain why, and provide two examples of firms that use this strategy.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 1DYMP
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An important part of every company's marketing strategy is enhancing and improving customer retention and loyalty. It's important to explain why, and provide two examples of firms that use this strategy.

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