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- Atleast 300 words explanation is required Describe the situation and two reasons for the success of Tesla( Car Manufacturer)What key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.levra@mxxia.club COMPANY: CIMB BANK3. Sales Call Objective (must require customer action (i.e. making a purchase, supplying information etc.) 4. Linking Buying Motives, Benefits, Support Information, and Reinforcement Methods: (address the buying motives of all persons involved in the upcoming sales call.)
- a. Customer dynamics arise from what 5 sources (describe each)? b. Explain the 3 approaches to manage customer dynamics c. What does the Customer Lifetime Value (CLV) seek to measure (explain in detail) d. Describe Customer Life-cycle and Product Life-cycle. e. Discuss the stages of the typical Product life-cycle. f. Explain the Lost Customer analysisWhat’s the big problem? Learning from Facebook So what’s the big problem that Facebook’s trying to focus? Its mission is “to give people the power to share and make the world more open and connected.”2 In giving power to the people through tools (Facebook profiles, pages, apps, Messenger, and so on), the digital giant has created ways for brands to have direct and individualized links to customers, and the company is able to leverage this conduit for its revenue and profits. There is no predefined industry boundary that limits how Facebook thinks about the power of sharing to people across the globe and helping the world become smaller than the familiar “six degrees of separation.” Its Whapp and Messenger apps aim to redefine interactions between consumers and businesses (conversational commerce) using social web and messaging platforms. Its Facebook Live video-streaming app connects broadcasters and viewers in real time and competes with YouTube, Amazon, Comcast, and Verizon. Its…#4. A car dealership hires your agency to attract more leads to its sales floor. You know that buying cars is a huge financial decision that impacts customers’ daily lives. While the dealership has tried to decrease prices, you see that it hasn’t tried promotions like free oil changes for two years. You launch the free oil change campaign, and the dealership saw almost double the customer traffic in its lot. Why did your oil change campaign succeed? See options, thank you! Wanted to doublecheck...Thx!
- With social media becoming increasingly important and fewer people are watching traditional commercials on television, what does Procter and Gamble need to do to maintain its strong brand images? Can online or digital marketing be helpful? If so, how will they promote in social medias or online and digital platforms? Is there also other marketing strategy choice to maintain their brand images with the increasing number of consumers being more exposed to online platforms? Please elaborate answer.1. How did Netflix convert users taking advantage of a promotion into paying customers? 2. What kind of consumer behaviors is shifted by the Pandemic? 3. How will traditional bricks-and-mortar companies like Macy's and Walmart deal with this shift? 4. If a Walmart-TikTok deal delivers shoppable live streams, which kind of consumers will first accept it? Why? Could Walmart catch up with Amazon through this new competition?Identify three market segments of Facebook that it is probably most interested in and three market segments that Facebook probably avoids. Justify your selections.
- A company’s sales force creates and communicates customer value by personally engaging customers and building customer relationships. With its Market Basket approach, was Staples focusing on building customer value and relationships? Explain.ABC would like to improve its salesvolume. It may set the following keyperformance indicators to betterunderstand and improve it EXCEPT: A. Number of referrals by regular customers - customer perspectiveB. Promotion rate - learning and growthC. Sales in pesos - financial perspectiveD. Sales transactions by branch - customer perspective1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectations
