An insurance company emails your agency, Customer Interactive, for help with redefining its brand personality and increasing brand awareness. Last year, the company redesigned its logo based on feedback from a focus group but saw no increase in brand awareness. The company has never had a mascot and has been using the same slogan for the past 15 years. What do you recommend to the insurance company? O You recommend redoing the company slogan because most successful companies introduce new slogans every five years and the current one is now irrelevant to the needs of modern consumers. O You recommend that the company make small adjustments to its slogan and logo because making small adjustments to a few brand elements is often better and easier than making sweeping adjustments to a single element. O You recommend creating a mascot that will be visually represented across all communication channels because mascots create a symbolic and physical personality for customers to identify with, relate to, and care about. O You recommend redesigning the logo to incorporate trendy colors and fonts to make the company resonate more with cutting-edge consumers and stand out from other insurance companies.
An insurance company emails your agency, Customer Interactive, for help with redefining its brand personality and increasing brand awareness. Last year, the company redesigned its logo based on feedback from a focus group but saw no increase in brand awareness. The company has never had a mascot and has been using the same slogan for the past 15 years. What do you recommend to the insurance company? O You recommend redoing the company slogan because most successful companies introduce new slogans every five years and the current one is now irrelevant to the needs of modern consumers. O You recommend that the company make small adjustments to its slogan and logo because making small adjustments to a few brand elements is often better and easier than making sweeping adjustments to a single element. O You recommend creating a mascot that will be visually represented across all communication channels because mascots create a symbolic and physical personality for customers to identify with, relate to, and care about. O You recommend redesigning the logo to incorporate trendy colors and fonts to make the company resonate more with cutting-edge consumers and stand out from other insurance companies.
Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter7: Planning And Goal Setting
Section: Chapter Questions
Problem 1EE
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#11. An insurance company emails your agency, Customer Interactive, for help with redefining its brand personality and increasing brand awareness. Last year, the company redesigned its logo based on feedback from a focus group but saw no increase in brand awareness. The company has never had a mascot and has been using the same slogan for the past 15 years. What do you recommend to the insurance company?
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Transcribed Image Text:11
An insurance company emails your agency, Customer Interactive, for help with redefining its brand personality and increasing brand awareness. Last year, the company redesigned its logo based on
feedback from a focus group but saw no increase in brand awareness. The company has never had a mascot and has been using the same slogan for the past 15 years. What do you recommend to the
insurance company?
O You recommend redoing the company slogan because most successful companies introduce new slogans every five years and the current one is now irrelevant to the needs of modern
consumers.
O You recommend that the company make small adjustments to its slogan and logo because making small adjustments to a few brand elements is often better and easier than making
sweeping adjustments to a single element.
O You recommend creating a mascot that will be visually represented across all communication channels because mascots create a symbolic and physical personality for customers to
identify with, relate to, and care about.
O You recommend redesigning the logo to incorporate trendy colors and fonts to make the company resonate more with cutting-edge consumers and stand out from other insurance
companies.
Expert Solution
Step 1 : Introduction
Customers Interaction - A customer interaction is an exchange of information between a company and a customer. Customers may contact you when they require assistance or send you messages via social media when they have a question.
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