An organisation's values, behaviours and attitudes are known as its _____________   a.  Vision   b.  Assumptions   c.  Artefacts   d.  Culture   e.  Image

Principles of Accounting Volume 2
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Chapter9: Responsibility Accounting And Decentralization
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Problem 14MC: An important goal of a responsibility accounting framework is to help ensure which of the following?...
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An organisation's values, behaviours and attitudes are known as its _____________

 

a. 

Vision

 

b. 

Assumptions

 

c. 

Artefacts

 

d. 

Culture

 

e. 

Image

 

Which of the following is not one of Keller's (2003) criteria for choosing brand elements?

 

a. 

Meaningfulness

 

b. 

Memorability

 

c. 

Consistency

 

d. 

Adaptability

 

e. 

Likeability

 

Brand artefacts can provide signals of organisational culture. These include:

 

a. 

Slogans

 

b. 

Mission statements

 

c. 

Uniforms

 

d. 

All of the above

 

e. 

None of the above are symbols of brand artefacts

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