Anne Sugar makes large ceramic pots for use in outdoor landscaping. She currently has two models, one square and the other round. Because of the size of Anne’s creations, only one pot can be fired in the kiln at a time. Information about each model follows:     Square  Round Sales price $74   $96   Variable cost $29   $40   Firing time 2.5  hours 3.5  hours   Assume that Anne can sell as many pots as she can create but that she is limited as to the number of hours that the kiln can be run.Compute the contribution margin per unit and contribution margin per hour of firing time.       Square Ceramic Pot Round Ceramic Pot Contribution Margin per Unit     Contribution Margin per Hour   Which type of pot should Anne produce to maximize her short-term profit? Square Ceramic Pot Round Ceramic Pot Both

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Anne Sugar makes large ceramic pots for use in outdoor landscaping. She currently has two models, one square and the other round. Because of the size of Anne’s creations, only one pot can be fired in the kiln at a time. Information about each model follows:

 

   Square  Round
Sales price $74   $96  
Variable cost $29   $40  
Firing time 2.5  hours 3.5  hours
 


Assume that Anne can sell as many pots as she can create but that she is limited as to the number of hours that the kiln can be run.

Compute the contribution margin per unit and contribution margin per hour of firing time.

 
 
  Square Ceramic Pot Round Ceramic Pot
Contribution Margin per Unit    
Contribution Margin per Hour  




Which type of pot should Anne produce to maximize her short-term profit?

  • Square Ceramic Pot
  • Round Ceramic Pot
  • Both
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