As an executive for Brentford Square Community Shopping Centre Project you are required to classify information in different ways.Name all the ways Brentford Square Community Shopping Centre can classify information explaining purposes with examples it can be used for? Brentford Square Community Shopping Centre Project (Part A): A marketing strategy for a small community shoppingcentre Prepared by Mike Shaw and Paula Tomsett, Lynx Research Pty.Ltd., Melbourne.BackgroundThe Brentford Square Shopping area is a small community shopping centre located in the eastern suburbs of Melbourne,on Canterbury Road, Forest Hill, and comprises a large supermarket, branches of two major banks, chain liquor and foodoutlets and over thirty specialty shops. There has been trading at Brentford Square since the late 1950s and in 1963 theBrentford Square Traders Association was established.The Community Shopping CentreCommunity shopping centres are typically a collection of shops owned by different traders or landlords. They include stripshopping precincts or more centralised groups of shops. The large shopping centres (regional shopping centres) are quitedistinct and typically the centre owner manages the marketing activities for the entire centre. In addition, these regionalshopping centres are completely under cover. They usually have large department stores, supermarkets, specialty tradersand even cinemas.The popularity of regional shopping centres has been increasing over the years as consumers come to treat the shoppingduties more as a shopping and browsing excursion. Consequently, traders in community shopping centres have beenexperiencing a slow decline in trade and number of customers. For Brentford Square, a primary reason for this is believedto be the expansion and promotion of nearby regional shopping centres, such as Forest Hill Chase, located closer to theCBD a few kilometres to the west.Throughout the metropolitan area, many 'strip' shopping areas have been adversely affected by activities of the largeregional shopping centres. Apart from the appeal of physical benefits of centre layouts and location, these shoppingcentres have also been aggressive marketers. They provide a one-stop solution for shopping requirements.To provide some counter to this, many community shopping centres have developed and implemented their ownmarketing and urban development programs. Supported by the State government's Street Life program in the 1990s somecentres have made a transition to a new type of community shopping area. This involved changing the streetscapes,developing consistent themes in building appearance and instituting some broad scale marketing activities. Someexamples in the State of Victoria are Centre Rd (East Bentleigh), Maling Rd (Canterbury), Acland St (St Kilda) and theMelton Township.

1) Larger shopping centers are more handy and suitable for the customers than community shopping…

Brentford Square Community Shopping Centre Project (Part A): A marketing strategy for a small community shopping centre Prepared by Mike Shaw and Paula Tomsett, Lynx Research Pty.Ltd., Melbourne. Background The Brentford Square Shopping area is a small community shopping centre located in the eastern suburbs of Melbourne, on Canterbury Road, Forest Hill, and comprises a large supermarket, branches of two major banks, chain liquor and food outlets and over thirty specialty shops. There has been trading at Brentford Square since the late 1950s and in 1963 the Brentford Square Traders Association was established. The Community Shopping Centre Community shopping centres are typically a collection of shops owned by different traders or landlords. They include strip shopping precincts or more centralised groups of shops. The large shopping centres (regional shopping centres) are quite distinct and typically the centre owner manages the marketing activities for the entire centre. In addition, these regional

Brentford Square Community Shopping Centre Project (Part A): A marketing strategy for a small community shopping centre Prepared by Mike Shaw and Paula Tomsett, Lynx Research Pty.Ltd., Melbourne. Background The Brentford Square Shopping area is a small community shopping centre located in the eastern suburbs of Melbourne, on Canterbury Road, Forest Hill, and comprises a large supermarket, branches of two major banks, chain liquor and food outlets and over thirty specialty shops. There has been trading at Brentford Square since the late 1950s and in 1963 the Brentford Square Traders Association was established. The Community Shopping Centre Community shopping centres are typically a collection of shops owned by different traders or landlords. They include strip shopping precincts or more centralised groups of shops. The large shopping centres (regional shopping centres) are quite distinct and typically the centre owner manages the marketing activities for the entire centre. In addition, these regional

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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