Question
Asked Jan 15, 2019

What is the right Strategic Alternative Feasibility for Chick-fill-a

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Expert Answer

Step 1

Introduction

Chick-fill-a sometimes CFA is a USA based fast-food restaurant chain having Headquarter in Georgia, USA. CFA is one of the most famous fast-food chains and came in 8th position in revenue ranking the list topped by McDonald’s.

Step 2

CFA wants to increase its influence in the market, hence CFA uses an alternative strategy to increase the business and reputation in the market. According to the report generated by the CFA, the total revenues in the US market are about $5.8 billion in 2014. This is more than any other pizza brand in the USA.

Step 3

Alternative Strategies

CFA use many strategies to increase its influence in the market. Its main competitor in the US market is the McDonald’s. CFA priori...

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