Automobile Alliance, a large automobile manufacturing com- pany, organizes the vehicles it manufactures into three families: a family of trucks, a family of small cars, and a family of midsized and luxury cars. One plant outside Detroit, Michigan, assembles two models from the family of midsized and luxury cars. The first model, the Family Thrillseeker, is a four-door sedan with vinyl seats, plastic interior, standard features, and excellent gas mileage. It is marketed as a smart buy for middle-class families with tight budgets, and each Family Thrillseeker sold generates a modest profit of $3,600 for the company. The second model, the Classy Cruiser, is a two-door luxury sedan with leather seats, wooden interior, custom features, and navigational capabilities. It is marketed as a privilege of affluence for upper-middle-class families, and each Classy Cruiser sold generates a healthy profit of $5,400 for the company. Rachel Rosencrantz, the manager of the assembly plant, is capacity of 48,000 labor-hours during the month. She also k that it takes six labor-hours to assemble one Family Thrills and 10.5 labor-hours to assemble one Classy Cruiser. Because the plant is simply an assembly plant, the required to assemble the two models are not produced plant. Instead, they are shipped from other plants aroun Michigan area to the assembly plant. For example, tires, ste wheels, windows, seats, and doors all arrive from variour plier plants. For the next month, Rachel knows that she wi be able to obtain 20,000 doors from the door supplier. A labor strike forced the shutdown of that particular supplie for several days, and that plant will not be able to meet its pi tion schedule for the next month. Both the Family Thrill and the Classy Cruiser use the same door parts, with four r for the Family Thrillseeker and two for the Classy Cruiser. In addition, a recent company forecast of the m demands for different automobile models suggests the demand for the Classy Cruiser is limited to 3,500 cars. is no limit on the demand for the Family Thrillseeker with currently deciding the production schedule for the next month. Specifically, she must decide how many Family Thrillseekers nnd how many Classy Cruisers to assemble in the plant to maxi-

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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I need the answer for D, E and F.

Thank you ! 

e.
tising ca
ing cam
20 perc
Colories
Total
Vitamin C
Food Item
Calories
(mg)
Fiber (g)
Cost (4)
from Fat
Bread (1 slice)
4.
15
80
hour ca
Peanut butter (1 tbsp)
80
100
ers and
Jelly (1 tbsp)
Apple
Milk (1 cup)
Cranberry juice (1 cup)
70
using
90
10
35
if the
120
20
50 per
60
f. Know
the m:
110
80
40
beyor
wise
Case
Case 2-1
Cut
Auto Assembly
A cafet
capacity of 48,000 labor-hours during the month. She also knows
that it takes six labor-hours to assemble one Family Thrillseeker
and 10.5 labor-hours to assemble one Classy Cruiser.
Because the plant is simply an assembly plant, the parts
required to assemble the two models are not produced at the
plant. Instead, they are shipped from other plants around the
Michigan area to the assembly plant. For example, tires, steering
wheels, windows, seats, and doors all arrive from various sup-
plier plants. For the next month, Rachel knows that she will only
be able to obtain 20,000 doors from the door supplier. A recent
labor strike forced the shutdown of that particular supplier plant
for several days, and that plant will not be able to meet its produc-
tion schedule for the next month. Both the Family Thrillseeker
and the Classy Cruiser use the same door parts, with four needed
for the Family Thrillseeker and two for the Classy Cruiser.
In addition, a recent company forecast of the monthly
demands for different automobile models suggests that the
demand for the Classy Cruiser is limited to 3,500 cars. There
is no limit on the demand for the Family Thrillseeker within the
capacity limits of the assembly plant.
like clc
Automobile Alliance, a large automobile manufacturing com-
pany, organizes the vehicles it manufactures into three families: a
family of trucks, a family of small cars, and a family of midsized
and luxury cars. One plant outside Detroit, Michigan, assembles
two models from the family of midsized and luxury cars. The
first model, the Family Thrillseeker, is a four-door sedan with
vinyl seats, plastic interior, standard features, and excellent gas
mileage. It is marketed as a smart buy for middle-class families
with tight budgets, and each Family Thrillseeker sold generates
a modest profit of $3,600 for the company. The second model,
the Classy Cruiser, is a two-door luxury sedan with leather seats,
wooden interior, custom features, and navigational capabilities.
It is marketed as a privilege of affluence for upper-middle-class
families, and each Classy Cruiser sold generates a healthy profit
of $5,400 for the company.
Rachel Rosencrantz, the manager of the assembly plant, is
is a ca
green
dents
refer t
casser
select
M
costs
to cu
ingre
eter
dier
ove
tim
wh
die
currently deciding the production schedule for the next month.
Specifically, she must decide how many Family Thrillseekers
and how many Classy Cruisers to assemble in the plant to maxi-
mize profit for the company. She knows that the plant possesses a
ing
ter
Transcribed Image Text:e. tising ca ing cam 20 perc Colories Total Vitamin C Food Item Calories (mg) Fiber (g) Cost (4) from Fat Bread (1 slice) 4. 15 80 hour ca Peanut butter (1 tbsp) 80 100 ers and Jelly (1 tbsp) Apple Milk (1 cup) Cranberry juice (1 cup) 70 using 90 10 35 if the 120 20 50 per 60 f. Know the m: 110 80 40 beyor wise Case Case 2-1 Cut Auto Assembly A cafet capacity of 48,000 labor-hours during the month. She also knows that it takes six labor-hours to assemble one Family Thrillseeker and 10.5 labor-hours to assemble one Classy Cruiser. Because the plant is simply an assembly plant, the parts required to assemble the two models are not produced at the plant. Instead, they are shipped from other plants around the Michigan area to the assembly plant. For example, tires, steering wheels, windows, seats, and doors all arrive from various sup- plier plants. For the next month, Rachel knows that she will only be able to obtain 20,000 doors from the door supplier. A recent labor strike forced the shutdown of that particular supplier plant for several days, and that plant will not be able to meet its produc- tion schedule for the next month. Both the Family Thrillseeker and the Classy Cruiser use the same door parts, with four needed for the Family Thrillseeker and two for the Classy Cruiser. In addition, a recent company forecast of the monthly demands for different automobile models suggests that the demand for the Classy Cruiser is limited to 3,500 cars. There is no limit on the demand for the Family Thrillseeker within the capacity limits of the assembly plant. like clc Automobile Alliance, a large automobile manufacturing com- pany, organizes the vehicles it manufactures into three families: a family of trucks, a family of small cars, and a family of midsized and luxury cars. One plant outside Detroit, Michigan, assembles two models from the family of midsized and luxury cars. The first model, the Family Thrillseeker, is a four-door sedan with vinyl seats, plastic interior, standard features, and excellent gas mileage. It is marketed as a smart buy for middle-class families with tight budgets, and each Family Thrillseeker sold generates a modest profit of $3,600 for the company. The second model, the Classy Cruiser, is a two-door luxury sedan with leather seats, wooden interior, custom features, and navigational capabilities. It is marketed as a privilege of affluence for upper-middle-class families, and each Classy Cruiser sold generates a healthy profit of $5,400 for the company. Rachel Rosencrantz, the manager of the assembly plant, is is a ca green dents refer t casser select M costs to cu ingre eter dier ove tim wh die currently deciding the production schedule for the next month. Specifically, she must decide how many Family Thrillseekers and how many Classy Cruisers to assemble in the plant to maxi- mize profit for the company. She knows that the plant possesses a ing ter
Case 2-2 Cutting Cafeteria Costs 61
a. Formulate and solve a linear programming model to deter-
mine the number of Family Thrillseekers and the number of
Classy Cruisers that should be assembled.
8. Automobile Alliance has determined that dealerships are
actually heavily discounting the price of the Family Thrill-
seekers to move them off the lot. Because of a profit-sharing
agreement with its dealers, the company is not making a
profit of $3,600 on the Family Thrilliseeker but instead is
making a profit of $2,800. Determine the number of Family
Thrillseekers and the number of Classy Cruisers that should
be assembled given this new discounted profit.
Before she makes her final production decisions, Rachel plans
to explore the following questions independently, except where
otherwise indicated.
b. The marketing department knows that it can pursue a targeted
$500,000 advertising campaign that will raise the demand
for the Classy Cruiser next month by 20 percent. Should the
campaign be undertaken?
c. Rachel knows that she can increase next month's plant capac-
ity by using overtime labor. She can increase the plant's
labor-hour capacity by 25 percent. With the new assembly
plant capacity, how many Family Thrillseekers and how
many Classy Cruisers should be assembled?
than
eh child
h. The company has discovered quality problems with the
Family Thrillseeker by randomly testing Thrillseekers at the
end of the assembly line. Inspectors have discovered that in
over 60 percent of the cases, two of the four doors on a Thrill-
seeker do not seal properly. Because the percentage of defec-
tive Thrillseekers determined by the random testing is so high,
the floor foreman has decided to perform quality control tests
on every Thrillseeker at the end of the line. Because of the
added tests, the time it takes to assemble one Family Thrill-
un C and at
wants each child to
lespoon (tbsp) of pea-
t least 1 cup of liquid
nd choices that would
d. Rache! knows that overtime labor does not come without an
urements.
extra cost. What is the maximum amount she should be will-
seeker has increased from 6 hours to 7.5 hours. Determine
ing to pay for all overtime labor beyond the cost of this labor
at regular-time rates? Express your answer as a lump sum.
e. Rachel explores the option of using both the targeted adver-
tising campaign and the overtime labor-hours. The advertis-
ing campaign raises the demand for the Classy Cruiser by
20 percent, and the overtime labor increases the plant's labor-
hour capacity by 25 percent. How many Family Thrillseek-
ers and how many Classy Cruisers should be assembled
using the advertising campaign and overtime labor-hours
if the profit from each Classy Cruiser sold continues to be
50 percent more than for each Family Thrillseeker sold?
f. Knowing that the advertising campaign costs $500,000 and
the maximum usage of overtime labor-hours costs $1,600,000
beyond regular time rates, is the solution found in part e a
wise decision compared to the solution found in part a?
the number of units of each model that should be assembled
programming model
eet.
given the new assembly time for the Family Thrillseeker.
i. The board of directors of Automobile Alliance wishes to cap-
ture a larger share of the luxury sedan market and therefore
would like to meet the full demand for Classy Cruisers. They
ask Rachel to determine by how much the profit of her assem-
bly plant would decrease as compared to the profit found in
part a. They then ask her to meet the full demand for Classy
Cruisers if the decrease in profit is not more than $2,000,000.
j. Rachel now makes her final decision by combining all the
new considerations described in parts f, g, and h. What are
her final decisions on whether to undertake the advertising
campaign, whether to use overtime labor, the number of
Family Thrillseekers to assemble, and the number of Classy
ucbraically.
5
Cruisers to assemble?
Case 2-2
Cutting Cafeteria Costs
Transcribed Image Text:Case 2-2 Cutting Cafeteria Costs 61 a. Formulate and solve a linear programming model to deter- mine the number of Family Thrillseekers and the number of Classy Cruisers that should be assembled. 8. Automobile Alliance has determined that dealerships are actually heavily discounting the price of the Family Thrill- seekers to move them off the lot. Because of a profit-sharing agreement with its dealers, the company is not making a profit of $3,600 on the Family Thrilliseeker but instead is making a profit of $2,800. Determine the number of Family Thrillseekers and the number of Classy Cruisers that should be assembled given this new discounted profit. Before she makes her final production decisions, Rachel plans to explore the following questions independently, except where otherwise indicated. b. The marketing department knows that it can pursue a targeted $500,000 advertising campaign that will raise the demand for the Classy Cruiser next month by 20 percent. Should the campaign be undertaken? c. Rachel knows that she can increase next month's plant capac- ity by using overtime labor. She can increase the plant's labor-hour capacity by 25 percent. With the new assembly plant capacity, how many Family Thrillseekers and how many Classy Cruisers should be assembled? than eh child h. The company has discovered quality problems with the Family Thrillseeker by randomly testing Thrillseekers at the end of the assembly line. Inspectors have discovered that in over 60 percent of the cases, two of the four doors on a Thrill- seeker do not seal properly. Because the percentage of defec- tive Thrillseekers determined by the random testing is so high, the floor foreman has decided to perform quality control tests on every Thrillseeker at the end of the line. Because of the added tests, the time it takes to assemble one Family Thrill- un C and at wants each child to lespoon (tbsp) of pea- t least 1 cup of liquid nd choices that would d. Rache! knows that overtime labor does not come without an urements. extra cost. What is the maximum amount she should be will- seeker has increased from 6 hours to 7.5 hours. Determine ing to pay for all overtime labor beyond the cost of this labor at regular-time rates? Express your answer as a lump sum. e. Rachel explores the option of using both the targeted adver- tising campaign and the overtime labor-hours. The advertis- ing campaign raises the demand for the Classy Cruiser by 20 percent, and the overtime labor increases the plant's labor- hour capacity by 25 percent. How many Family Thrillseek- ers and how many Classy Cruisers should be assembled using the advertising campaign and overtime labor-hours if the profit from each Classy Cruiser sold continues to be 50 percent more than for each Family Thrillseeker sold? f. Knowing that the advertising campaign costs $500,000 and the maximum usage of overtime labor-hours costs $1,600,000 beyond regular time rates, is the solution found in part e a wise decision compared to the solution found in part a? the number of units of each model that should be assembled programming model eet. given the new assembly time for the Family Thrillseeker. i. The board of directors of Automobile Alliance wishes to cap- ture a larger share of the luxury sedan market and therefore would like to meet the full demand for Classy Cruisers. They ask Rachel to determine by how much the profit of her assem- bly plant would decrease as compared to the profit found in part a. They then ask her to meet the full demand for Classy Cruisers if the decrease in profit is not more than $2,000,000. j. Rachel now makes her final decision by combining all the new considerations described in parts f, g, and h. What are her final decisions on whether to undertake the advertising campaign, whether to use overtime labor, the number of Family Thrillseekers to assemble, and the number of Classy ucbraically. 5 Cruisers to assemble? Case 2-2 Cutting Cafeteria Costs
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