The general manager of XXX Factoring is about to decide whether to enter into the small and medium enterprise (SME) market. XX Company's customers so far have been mostly big-size companies. The decision to provide factoring to SMEs would mean entering into a new market. Turkey's economy increasingly rely on SMEs, and XX Company doesn't want to jeopardize Company’s position in the market. However, the company also wants to grow fast. Conduct an industry analysis using Porter’s 5 Forces

The general manager of XXX Factoring is about to decide whether to enter into the small and medium enterprise (SME) market. XX Company's customers so far have been mostly big-size companies. The decision to provide factoring to SMEs would mean entering into a new market. Turkey's economy increasingly rely on SMEs, and XX Company doesn't want to jeopardize Company’s position in the market. However, the company also wants to grow fast. Conduct an industry analysis using Porter’s 5 Forces

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter7: Nonlinear Optimization Models

Section: Chapter Questions

Problem 69P

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