availability of close substitutes • Whether the good is a necessity or a luxury • How broadly you define the market • The time horizon being considered

Principles of Microeconomics
7th Edition
ISBN:9781305156050
Author:N. Gregory Mankiw
Publisher:N. Gregory Mankiw
Chapter5: Elastic And Its Application
Section: Chapter Questions
Problem 6PA: Suppose that your demand schedule for DVDs is as follows: Price Quantity Demanded (income = 10,000)...
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1. Determinants of the price elasticity of demand

Consider some determinants of the price elasticity of demand:
The availability of close substitutes
Whether the good is a necessity or a luxury
How broadly you define the market
The time horizon being considered
 
A good with many close substitutes is likely to have relatively____________    demand, since consumers can easily choose to purchase one of the close substitutes if the price of the good rises.
 
A good’s price elasticity of demand depends in part on how necessary it is relative to other goods. If the following goods are priced approximately the same, which one has the least elastic demand?
Chemotherapy for cancer patients
 
Diamond necklace
 
 
The price elasticity of demand for a good also depends on how you define the good.
Organize the goods found in the following table by indicating which is likely to have the most elastic demand, which is likely to have the least elastic demand, and which will have demand that falls in between.
Categories
Most Elastic
In Between
Least Elastic
Boot-cut jeans
 
 
 
 
Pants
 
 
 
 
Clothing
 
 
 
 
 
The price elasticity of demand is also affected by the given time horizon.
If the price of gasoline is relatively high for a long time, consumers are more likely to buy more fuel-efficient cars or switch to alternatives like public transportation. Therefore, the demand for gasoline is_________  elastic in the short run than in the long run.
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