(b) Suppose now that you are an economic advisor (next year! (-;)) and you are approached by the Competition Authority with the following question. "Look, these firms have filed a proposal to merge into a single firm. For us, the key is that consumers do not have to pay higher prices after the merger." What advice would you provide to the Competition Authority, to allow the merger or not

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter13: best-practice Tactics: Game Theory
Section: Chapter Questions
Problem 1E
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The second part of the question is the most important one to get an answer to.

Consider a market where initially two firms each produces a version of a differentiated good. The
demands for these goods are given by: qi (Pi, Pj) = a - bpi gaj, where i, j = 1, 2, i ‡ j.
The parameters satisfy a > c(b − g), b>0, c> 0 and |b| > |g|. In principle parameter g can be
positive (products are substitutes) or negative (complements). Assume firms marginal costs are equal
to c>0.
(a) Suppose that firms compete initially as Bertrand oligopolists. At what prices would the sellers put
their products in the market?
(b) Suppose now that you are an economic advisor (next year! (-;)) and you are approached by the
Competition Authority with the following question. "Look, these firms have filed a proposal to merge
into a single firm. For us, the key is that consumers do not have to pay higher prices after the
merger." What advice would you provide to the Competition Authority, to allow the merger or not
Transcribed Image Text:Consider a market where initially two firms each produces a version of a differentiated good. The demands for these goods are given by: qi (Pi, Pj) = a - bpi gaj, where i, j = 1, 2, i ‡ j. The parameters satisfy a > c(b − g), b>0, c> 0 and |b| > |g|. In principle parameter g can be positive (products are substitutes) or negative (complements). Assume firms marginal costs are equal to c>0. (a) Suppose that firms compete initially as Bertrand oligopolists. At what prices would the sellers put their products in the market? (b) Suppose now that you are an economic advisor (next year! (-;)) and you are approached by the Competition Authority with the following question. "Look, these firms have filed a proposal to merge into a single firm. For us, the key is that consumers do not have to pay higher prices after the merger." What advice would you provide to the Competition Authority, to allow the merger or not
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