b. Using exponential smoothing with a = 0.40, if the exponential forecast for week 3 was estimated as the average of the first two weeks [(330 + 430)/2 = 380], what would you forecast week 5 to be? (Round your answer to the nearest whole number.) Forecast for the week 5

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Please simply answer part b
Not all the items in your office supply store are evenly distributed as far as demand is concerned, so you decide to forecast demand to
help plan your stock. Past data for legal-sized yellow tablets for the month of August are
Week 1
330
Week 2
430
Week 3
630
Week 4
730
Transcribed Image Text:Not all the items in your office supply store are evenly distributed as far as demand is concerned, so you decide to forecast demand to help plan your stock. Past data for legal-sized yellow tablets for the month of August are Week 1 330 Week 2 430 Week 3 630 Week 4 730
b. Using exponential smoothing with a = 0.40, if the exponential forecast for week 3 was estimated as the average of the first two
weeks [(330 + 430)/2 = 380], what would you forecast week 5 to be? (Round your answer to the nearest whole number.)
Forecast for the week 5
Transcribed Image Text:b. Using exponential smoothing with a = 0.40, if the exponential forecast for week 3 was estimated as the average of the first two weeks [(330 + 430)/2 = 380], what would you forecast week 5 to be? (Round your answer to the nearest whole number.) Forecast for the week 5
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