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- Management information system for ig electronics its my fyp detail.its about home appliances. Q,Discuss your FYP/research objectives that how are SMART (Specific, Measurable, Achievable, Relevant and Time Constraint).1) Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.Summarize in the form of a table (a) the characteristics,(b) the strengths, and (c) the weakness for the followingqualitative methods: (i) Jury of executive opinion, (ii) Delphimethod, and (iii) Market survey.
- The management team wants to accelerate the conversion of customers who placed an order only on food to new verticals recently launched: owned grocery shops. a) What approach would you suggest considering that there is a small portion of customers who have converted already from food to new verticals? b) Please suggest a way you could provide a set of insights to our CRM team for setting up new experiments that can validate your approach?Explain the role of OLAP (Online Analytical Processing) in data warehousing. How does OLAP enable multidimensional analysis of data, and what are its advantages in business intelligence applications?L. P. Manning CorporationIn March 1991, the marketing division of the L. P. Manning Corporation performed a national survey to test the public’s reaction to a new type of toaster. Manning had achieved success in the past and established itself as a leader in the home appliance industry.Although the new toaster was just an idea, the public responded favorably. In April of the same year, the vice presidents for planning, marketing, engineering and manufacturing all met to formulate plans for the development and ultimately the production of the new toaster. Marketing asserted that the manufacturing cost must remain below $70 per unit or else Manning Corporation would not be competitive. Based on the specifications drawn up in the meeting, manufacturing assumed marketing that this cost could be met.The engineering division was given six months to develop the product. Manning’s executives were eager to introduce the product for the Christmas rush. This might give them an early foothold on a…
- The Vice President of sales of International production company is wondering how the recently introduced marketing strategy is not working and the sales of the company is declining day by day. The situation becomes worsen when many competitors also introduced the similar products and its really affecting the sales of the company and the success of the organization was also at risk in the long run. What is construct in a research? Write in your own understanding. What would be the construct of the present business problem given above?and Develop the theoretical Framework of the present business problem from your understanding.Conduct a Macro- and Micro-Environmental Audit using SWOT Analysis of Realme Android Phone : 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…
- Michael Porter identified different strategies for competing in the marketplace.Conduct further research and then provide an example of an organisation usingeach strategy below, other than those provided in your prescribed material:a) Cost Leadership strategy;b) Differentiation strategy;c) Focus strategy.1. How is Wal-Mart’s Web site different from Amazon and Office Depot? 2. Do Wal-Mart and Best Buy face the same problems or different ones? 3. What customers shop at Wal-Mart, both in-store and online? 4. Determine a strategy for Wal-Mart to improve online sales. 5. Write a report to management that describes the primary cause of the problems, a detailed plan to solve them, and show how the plan solves the problems and describe any other benefits it will provideMake TOWS ANALYSIS of the following. Need asap thank you Strength 1. Variety of products - variety of baked food items 2. Simple business concept 3. Target market is all demographics - catering for all ages Weakness 1. Similar business such as bakeries sell similar items for cheaper prices. 2. Operating only in limited areas 3. Vulnerable to competitive pressure Opportunities 1. Ability to develop additional stores/expansion 2. Bakery industries are growing at a fast speed and demand for quality food is never ending 3. Product expansion Threats 1. Competitors - There is a competition of bread since there are different brands, with good packaging and competitive prices 2. Continuous increase of ingredients’ prices