The management team wants to accelerate the conversion of customers who placed an order only on food to new verticals recently launched: owned grocery shops. a) What approach would you suggest considering that there is a small portion of customers who have converted already from food to new verticals? b) Please suggest a way you could provide a set of insights to our CRM team for setting up new experiments that can validate your approach?

The management team wants to accelerate the conversion of customers who placed an order only on food to new verticals recently launched: owned grocery shops. a) What approach would you suggest considering that there is a small portion of customers who have converted already from food to new verticals? b) Please suggest a way you could provide a set of insights to our CRM team for setting up new experiments that can validate your approach?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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