Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research to determine whether the product should be continued. You must write a report about the marketing research process and your findings. Your report should include: 1. A definition of the problem and one research objective

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research to determine whether the product should be continued. You must write a report about the marketing research process and your findings. Your report should include: 1. A definition of the problem and one research objective

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include: A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workersinvolved, the place/s and time/s)
Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion
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