Below is an illustration of a simplified, traditional SUPPLY CHAIN. As you answer these questions, please make reference to the illustration. 1 3 4 End User (Consumer). А. B. Manufacturer D. 1. First, please label in list form "A"-to-"D;" in the illustration, "B" is identified for you. 2. In general, what do the green and red arrows represent (in terms of what is moving between the supply chain partners)? Also in terms of what is moving between the supply chain partners, in what ways do the green arrows change from 1-to-4 (in that order), and in what ways do the red arrows change from 4-to-1 (in that order)? 3. If "A"-to-"D" represents a supply chain, then, for "B," what have we said is specifically represented by "C" and "D?"

Below is an illustration of a simplified, traditional SUPPLY CHAIN. As you answer these questions, please make reference to the illustration. 1 3 4 End User (Consumer). А. B. Manufacturer D. 1. First, please label in list form "A"-to-"D;" in the illustration, "B" is identified for you. 2. In general, what do the green and red arrows represent (in terms of what is moving between the supply chain partners)? Also in terms of what is moving between the supply chain partners, in what ways do the green arrows change from 1-to-4 (in that order), and in what ways do the red arrows change from 4-to-1 (in that order)? 3. If "A"-to-"D" represents a supply chain, then, for "B," what have we said is specifically represented by "C" and "D?"

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter15: Distribution Channels And Supply Chain Management

Section15.7: Accomplishing The Priorities Of A Supply Chain

Problem 1LO

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