se of supply chain, we have studied two basic supply chain strategies. Now, using examples, compare and contrast the characteristics of an efficient supply chain and a responsive supply chain. Answer format: It is preferred that your answers are in a bullet style with having specific and relevant heading for each bullet point. Length of each answer: Between 150 and 250 words (each part) Marks distribution of the question is as follows:

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
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In the course of supply chain, we have studied two basic supply chain strategies. Now, using examples, compare and contrast the characteristics of an efficient supply chain and a responsive supply chain.

Answer format: It is preferred that your answers are in a bullet style with having specific and relevant heading for each bullet point.

Length of each answer: Between 150 and 250 words (each part)

Marks distribution of the question is as follows:

Originality. Comprehensiveness & Clarity of explanation: 50%

Reasoning/ Rationality/ Logic: 50%

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