Benefits of Customer Surveys?
Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter7: Creating A Flexible Oraganization
Section7.5B: Organizational Height
Problem 2CC
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Question
Benefits of Customer Surveys?
Expert Solution
Customer surveys:
Customer surveys are a way to get customer feedback to help the companies to measure their satisfaction levels, to perform market research, and gauge the customer expectations. Customer surveys are a better way to check if the functional units of the organization are operating effectively. It is a better alternative compared to relying on internal perceptions. A survey if done well is an honest approach to improve customer satisfaction levels.
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