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- An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.Which of the following variables are qualitative? * A. Favorite department store. B. Type of telephone. C. Cost of smart phones. D. Brand of personal computer used. E. Net weight (in grams) of packaged cereal.Q2: What is market segmentation and what does it mean to proflie the target audience?
- Subject: Research methods in social sciences need brief explanation of this question Q.1 How would you deal with missing data??Please do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision Making Activity Recall Purchases in the past three months Product Category Brand Consumer decision making process – Deliberate/rational or Habitual or Impulse Any other comment (Optional) e.g. the choices made, reasons, factors influencing purchase etc 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvemWhich of the following describes human wants that are backed by buying power? Question 13 options: A) Opportunity B) Demand C) Supply D) Search
- Describe the advantage of using abalanced scorcardHow does a knowledge of information processingassist the manager in the following?a. Formulating retail strategyb. Developing brand names and logosc. Formulating media strategyd. Designing advertisementse. Designing packages and labelsWhat are the characteristics (e.g., age, income, education) of the target market customers for the following products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.
- Formulate a questionnaire on the research topic "The effects of digital advertising on the marketing of products and services at GECCU". Provide 25 questions.What is the marketing term for how consumers perceive themselves? Question 9 options: a) Consumer concepts b) Individualized perception c) Consumer perception d) Self-conceptb) Customer Relationship Management (CRM) program will be successful if it is effectively implemented. Suggest THREE (3) important elements in designing and implementing effective CRM program. Give relevant example related to online business organisation.