BnS = individual purchased the product and recalls seeing the advertisement "he probabilities assigned were P(B)=0.20, P(S)=0.40, and P(BNS) = 0.12 a. What is the probability of an individual's purchasing the product given that the individual recalls seeing the advertisement? Does seeing the advertise ment increase the probability that the individual will purchase the product? As a decision maker, would you recommend continuing the advertisement (assuming that the cost is reasonable)? b. Assume that individuals who do not purchase the company's soap product buy from its competitors. What would be your estimate of the company's m arket share? Would you expect that continuing the advertisement will incre ase the company's market share? Why or why not? c. The company also tested another advertisement and assigned it values of P(S)=30 and P(Bns) =0.10. What is P(BIS) for this other advertisement? w hich advertisement seems to havehad the higger effect on customer purch
BnS = individual purchased the product and recalls seeing the advertisement "he probabilities assigned were P(B)=0.20, P(S)=0.40, and P(BNS) = 0.12 a. What is the probability of an individual's purchasing the product given that the individual recalls seeing the advertisement? Does seeing the advertise ment increase the probability that the individual will purchase the product? As a decision maker, would you recommend continuing the advertisement (assuming that the cost is reasonable)? b. Assume that individuals who do not purchase the company's soap product buy from its competitors. What would be your estimate of the company's m arket share? Would you expect that continuing the advertisement will incre ase the company's market share? Why or why not? c. The company also tested another advertisement and assigned it values of P(S)=30 and P(Bns) =0.10. What is P(BIS) for this other advertisement? w hich advertisement seems to havehad the higger effect on customer purch
Holt Mcdougal Larson Pre-algebra: Student Edition 2012
1st Edition
ISBN:9780547587776
Author:HOLT MCDOUGAL
Publisher:HOLT MCDOUGAL
Chapter11: Data Analysis And Probability
Section11.8: Probabilities Of Disjoint And Overlapping Events
Problem 2C
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