Brown Limited buys small ornaments and resells them. The production manager got the following data after inventory control check. (a) Use a trend projection to estimate the relationship between time and sales (state the equation). (b) Calculate forecasts for the first four months of the next year. 1 2 3 4 5 6 Month Jan Feb Mar Apr May Jun Sales 51 55 54 57 50 68 (Hint: Month-x, Sale = y) 7 Jul Aug Sep 8 9 10 11 12 Oct Nov Dec 66 59 67 69 75 77

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Brown Limited buys small ornaments and resells them. The production manager got the following data
after inventory control check.
(a) Use a trend projection to estimate the relationship between time and sales (state the equation).
(b) Calculate forecasts for the first four months of the next year.
8 9 10 11 12
Oct Nov Dec
69 75 77
1
2 3 4 5 6 7
Month Jan Feb Mar Apr May Jun Jul Aug Sep
Sales 51 55 54 57 50 68 66 59 67
(Hint: Month-x, Sale = y)
Transcribed Image Text:Brown Limited buys small ornaments and resells them. The production manager got the following data after inventory control check. (a) Use a trend projection to estimate the relationship between time and sales (state the equation). (b) Calculate forecasts for the first four months of the next year. 8 9 10 11 12 Oct Nov Dec 69 75 77 1 2 3 4 5 6 7 Month Jan Feb Mar Apr May Jun Jul Aug Sep Sales 51 55 54 57 50 68 66 59 67 (Hint: Month-x, Sale = y)
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