Business Monitor International is one of several organizations that seek to predict future trends in sectors, countries, and financial markets. How are these services sold to businesses as legitimate business planning tools?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter17: Organizational Planning And Controlling
Section: Chapter Questions
Problem 3CTQ: The case focuses on U.S. markets. How are European markets affected by holiday shopping?
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Business Monitor International is one of several organizations that seek to predict future trends in sectors, countries, and financial markets. How are these services sold to businesses as legitimate business planning tools?

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