What segments provide the most value potential for your company? This plays into today's data-rich marketplace. Analyze the options and look for the one that has the most value to you, meaning it's large and profitable enough for goals, it's reasonable from a competitive intensity standpoint and has a bright future. you to realize your financial

Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter1: Exploring The World Of Business And Economics
Section: Chapter Questions
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What segments provide the most value potential for your company?
This plays into today's data-rich marketplace. Analyze the options and look for the one that has
the most value to you, meaning it's large and profitable enough for you to realize your financial
goals, it's reasonable from a competitive intensity standpoint and has a bright future.
Transcribed Image Text:What segments provide the most value potential for your company? This plays into today's data-rich marketplace. Analyze the options and look for the one that has the most value to you, meaning it's large and profitable enough for you to realize your financial goals, it's reasonable from a competitive intensity standpoint and has a bright future.
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Step 1 : Introduction

Market Segmentation - Market segmentation is the most popular method of breaking down a target market into smaller, more defined groups. It divides customers and crowds into groups based on similar characteristics such as socioeconomic status, interests, needs, or location.

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