Businesses large and small are using online, mobile, and social media marketing to influence buyer behavior and generate customer engagement. Research tips for offering an online promotion. What should marketers consider when designing and launching online sales promotions?

Businesses large and small are using online, mobile, and social media marketing to influence buyer behavior and generate customer engagement. Research tips for offering an online promotion. What should marketers consider when designing and launching online sales promotions?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 14DRQ

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