1. Marketing objectives for new Soft Drink 2. Marketing strategies for achieving the objectives 3. How you intend to Measure, Review and Control the objectives
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1. Marketing objectives for new Soft Drink
2. Marketing strategies for achieving the objectives
3. How you intend to Measure, Review and Control the objectives
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- 11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…Hi can u pls make this answer in short only add main points pls Product Analysis: The product analysis helps to identify what products are being offered by the company and what products does the company specializes in. Starbucks offers a wide range of coffees at its multiple outlets. It offers coffee in around 30 variants that have completely differentiable tastes. Customers have a choice to make a choice among all these available variants. The focus of Starbucks has always been to provide unique and creative products to its customers. Marketing/Promotion Analysis: The objective of all marketing activities remain in providing the best experience to their customers. And Starbucks has always been doing this by providing friendly and accommodating customer service through their selling representatives. The marketing strategy of word-of-mouth has worked wonders for the company and investing in non-profit organizations has helped the company in making a good social image of the brand.We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1- Select a positioning strategy most suitable for your product idea. Explain your choice. 2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer. 3- A product has distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohones
- Design of health promotion programs including four phases (diagnosis, programme development, implementation, evaluation):1. Identify program objectives2. Develop a plan for building networks for collective action3. Select the best ways of achieving the objectives at environmental and individual level; more specifically, the selection of strategies, messages, channels, and settings4. Determine activities, including identification of necessary resources5. Set a clear program plan4-2 Consider the following sample data for the relationship between advertising budget and sales for Product A: Observation 1 2 3 4 5 6 7 8 9 10 Advertising ($) 80,000 80,000 90,000 100,000 100,000 110,000 120,000 120,000 130,000 140,000 Sales ($) 499,000 477,000 546,000 614,000 623,000 653,000 747,000 714,000 785,000 858,000 What is the predicted sales quantity for an advertising budget of $108,000? Please round your answer to the nearest integer. Note that the correct answer will be evaluated based on the full-precision result you would obtain using Excel.The table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?
- 1. Jorge recently interviewed with a business machine company for a sales position marketing copiers and printers to businesses. He was surprised to find that the company's emphasis was purely on sales and using aggressive sales tactics to convince buyers to purchase its line of photocopiers and printers. Which of the following is true about this company related to its marketing management philosophy? a. The company uses a targeted marketing strategy to ensure its products are best suited to the needs of the market. b. The company is focused on its customers' needs rather than its own goods, services, or making a profit. c. The company has an inward-looking focus on selling what the organization makes. d. The company values its customers and seeks to create customer value by offering high quality products at a fair price. 2. Several factors differentiate between those companies that use a sales orientation and those that use a market orientation. One factor relates to how a company…Assume that Young Corporation is introducing a new heartburn relief medication as an over the counter treatment. Young's marketing team used data to determine how to meet the minimum sales goals. The team determined that switching to an online marketing plan would be the best to maximize sales. This is an example of using Question 8 options: a) descriptive analytics b) diagnostic analytics c) predictive analytics d) prescriptive analyticsJane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True False
- Choose the best ANSWER 1- What is the best need/benefit-oriented approach to defining a car? Descriptions of a car's engine size and features Outlining the warranty that comes with the car Describing how it provides more efficient and reliable transportation Showing the beautiful color and styling 2- What is the best way for TWU to define their "market" in a marketing sense? the location of their buildings current and potential students the faculty and staff delivering the product the mix of programs they offer 3- Which of the following is not recommended for a marketing plan? Communicate the plan to appropriate managers. Once you have a good plan in place, do not change it for at least a year. Marketing plans should be creative. Use common sense. 4- Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall decrease in brand loyalty Increasing…L. P. Manning CorporationIn March 1991, the marketing division of the L. P. Manning Corporation performed a national survey to test the public’s reaction to a new type of toaster. Manning had achieved success in the past and established itself as a leader in the home appliance industry.Although the new toaster was just an idea, the public responded favorably. In April of the same year, the vice presidents for planning, marketing, engineering and manufacturing all met to formulate plans for the development and ultimately the production of the new toaster. Marketing asserted that the manufacturing cost must remain below $70 per unit or else Manning Corporation would not be competitive. Based on the specifications drawn up in the meeting, manufacturing assumed marketing that this cost could be met.The engineering division was given six months to develop the product. Manning’s executives were eager to introduce the product for the Christmas rush. This might give them an early foothold on a…V ,,,How can organizations effectively manage their marketing budget?