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- Suppose you have been asked by a food company to design an experiment that examines consumers’ purchase intentions toward their product (i.e., cereals), as a result of their recent pricing strategies (i.e., low price, high price) and product quality (i.e., organic offerings, nonorganic offerings) strategies. Basically, they would like to know the best combination of product quality offering and pricing strategy that yields the highest levels of consumers’ purchase intentions. How would this experiment look like? When working on this assignment, you should consider the following: Subjects: The experiment participants should be customers who consume significant breakfast cereals and are diverse in terms of income group, age group and work type. Experimental conditions: Independent variables – quality (categorical), price Dependent variable – Propensity to pay Effects: The main effect shall be impact of independent variables on propensity to pay such as how much affect does quality or…Suppose Unilever (an ice-cream manufacturer) acquires TCBY (a frozen yogurt producer). What would you expect to see following this acquisition? A) Lower prices for both the ice cream and the frozen yogurt B) Higher prices for both the ice cream and the frozen yogurt C) Higher prices for ice cream, but lower prices for frozen yogurt D) Higher prices for frozen yogurt but lower prices for ice creamYour store has begun making a new meal-replacement drink—it costs $5.00 to produce a 6-pack of drinks (or $0.83.33 per drink). These drinks are being marketed as full meal replacements for individuals who are looking to lose weight. You and a small team have been tasked with pricing this product, as well as proposing the in-store display for its sale. Part 1 Your task is to propose a price for this new drink product. Take into account the cost of producing the product, the potential cost of transporting the product and marketing the product. Your company is trying something new with this product; while the store has sold this type of drink before, this is the first time they have produced such a product. Your company has had success in selling other company-branded food products but having its own branded product will be a new venture. Write a short essay (400 words minimum) outlining your reasoning for the price you choose. Be sure to include the specifics of production,…
- 1. One way to support a charge of ____________ against a company would be to prove that they sold a product or service to different business buyers at two or more prices that did not reflect a proportional difference in costs. a. psychological pricing b. price discrimination c. product-form pricing d. customer-segment pricing e. loss-leader pricing 2. An industry-leading high-tech company just announced that it was cutting its prices and would price its products at whatever level was necessary to protect its market share. This is evidence of a ________ pricing objective. a. target return b. sales-oriented c. status quo-oriented d. non-price competition e. profit maximizationEstimating Costs in an Uncertain Environment Many companies face increasingly unpredictable costs and revenues as the recession affects demand for products and the costs of materials andlabor for these products. Revenues and costs have fluctuated significantly in recent years for suchcost elements as fuel, labor, commodities (agricultural commodities, metals, etc.), interest, and rentexpense, among others. Dealing with the increased fluctuations requires cost estimation methods thatare more sophisticated and more frequently updated. The result is that companies are including intheir cost estimation additional independent variables. Moreover, these companies are updating theirestimation models more frequently. For example, Southwest Airlines updates its revenue predictionmodel on a daily basis.Required Consider Southwest Airlines and the following six key areas of cost for the company. Which ofthese costs do you think the airline must update most frequently?1. Flight crew.2. Fuel…Select the correct response next to the matching statement(CLO-2). Which buying center participant - a buyer, decider, gatekeeper, influencer, or user-is most likely to make the following statements? "I'll place the order first thing tomorrow" Answer 1 "Without an appointment, no sales rep gets to see Mr. Johnson". Answer 2 "I specified the bonding agent on another job and it worked for them". Answer 3 "Okay, it is a deal-we'll buy it". Answer 4 "This bonding agent better be good". Answer 5 "I don't see any reason why we can't use this bonding agent on the next job"
- Company X produces a product, GlueX3, that Company X sales for $5. An opportunity presents itself to reallocate its manufacturing facility and related resources to produce Epoxy10. It believes it can sell Epoxy10 for $8. Explain how this switch creates “value”. Be sure to include for whom.The BIR need to assess a taxpayer for payment of taxes Group of answer choices True FalseKai is perplexed by the manufacturer’s invoice, which specifies the product’s negotiated price of $100,000 plus a discount of 3/10 net 30. You explain that if your company pays the invoice within 10 days, it will only have to pay a. $103,000 b. $92,000 c. $70,000 d. $100,000 e. $97,000 Component parts are an example of a firm's costs. a. breakeven b. fixed c. operating d. variable e. selling Greta has an idea for a new product. She wants to market outdoor holiday LED lights that can change their colors so that consumers can hang them outside year-round and alter the colors of the lights to match the season: multicolor for Christmas or blue and white for Hanukkah, orange and black for Halloween, and pastel colors for Easter. Because she wants such a product herself, she believes that others will want such a product as well. She thinks she has the financial resources to develop and market the product. In order to develop the product, what should her next step be? a. Technical…
- 1. Select the rule which determines the quantity of a rice which a consumer will demand.a) Continue to buy so long as there is no consumer surplus.b) Stop buying rice at the level of demand where the consumer surplus rises above the market price.c) Stop buying rice at the level of demand where the marginal utility falls to the price of rice.d) Continue to buy so long as demand for rice is price elastic. 2. In which of these situations might moral hazard arise?a) Insurance companies fail to calculate the risks of accident correctly.b) A company receives an exemption from pollution control legislation.c) A sports team accepts bribes which affect their performance in a game.d) A group of households makes a collective purchase of flood insuranceBenefits and Costs of Buying vs. Renting Reem & Kareem are trying to decide whether to rent or purchase housing. Reem favors buying and Kareem leans toward renting, and both seem able to justify their particular choice. Reem thinks that the tax advantages are a very good reason for buying. Kareem, however, believes that cash flow is so much better when renting. See whether you can help them make their decision. Does the home buyer enjoy tax advantages? Explain. Discuss Kareem’s belief that cash flow is better with renting. Suggest some reasons why Reem might consider renting rather than purchasing housing. Suggest some reasons why Kareem might consider buying rather than renting housing. Is there a clear-cut basis for deciding whether to rent or buy housing? Explain why or why not.The IMA definition of management accounting states thata. management accounting is the process of gathering, reporting, and analyzing information for management decision making.b. management accounting is a profession that involves preparation and analysis of cost information,budgeting, and performance measurement and analysis to assist managers in decision making.c. management accounting involves partnering in management decision making, planning, and performance measurement to assist in the formulation and implementation of an organization’s strategy.d. management accounting is a set of practices in which accountants, working within companies,help managers to make better decisions based on accurate financial information.