Carrefour Contemplating an Entry into India (Case #1, Notes) Overview This case introduces Carrefour s performance in the Asian market, specifically its success in China, its failure in Japan, and hence, the CEO s contemplation of future expansion into the Indian market. What lessons should Carrefour learn from the other Asian markets? The varying cultures within India, as well as the political atmosphere, the economy, as well as financial environments are provided in this case. India s current retail industry s performances, as well as Carrefour s competitors are also presented in order to help make an informed decision on the most appropriate entry strategy. Case Review Carrefour is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. In 1989, Carrefour became the first international retailer to establish a presence in Asia when it entered Taiwan through a joint venture with Uni-President Enterprises Corporation. It then leveraged the experience it gained in Taiwan to expand into other Asian markets. Carrefour s entry in China has been a big success. When it decided to enter China, it formed a joint venture with Chinese retailer Lian Hua and the first two stores were opened in Shanghai and Beijing in late 1995. By October 2006, it was operating 83 hypermarkets in 34 cities from Urumqi (in the Western reaches of the Middle Kingdom) to Harbin (near the Russ

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Carrefour Contemplating an Entry into India (Case #1, Notes) Overview This case introduces Carrefour s performance in the Asian market, specifically its success in China, its failure in Japan, and hence, the CEO s contemplation of future expansion into the Indian market. What lessons should Carrefour learn from the other Asian markets? The varying cultures within India, as well as the political atmosphere, the economy, as well as financial environments are provided in this case. India s current retail industry s performances, as well as Carrefour s competitors are also presented in order to help make an informed decision on the most appropriate entry strategy. Case Review Carrefour is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. In 1989, Carrefour became the first international retailer to establish a presence in Asia when it entered Taiwan through a joint venture with Uni-President Enterprises Corporation. It then leveraged the experience it gained in Taiwan to expand into other Asian markets. Carrefour s entry in China has been a big success. When it decided to enter China, it formed a joint venture with Chinese retailer Lian Hua and the first two stores were opened in Shanghai and Beijing in late 1995. By October 2006, it was operating 83 hypermarkets in 34 cities from Urumqi (in the Western reaches of the Middle Kingdom) to Harbin (near the Russ

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