Case study Caffè Bean is a European style coffee house brand with main office located in Italy. It is already being recognized as one of the most successful coffee businesses in Europe with more than 1400 coffee houses in 17 countries. Although being criticized for offering limited menu options for vegetarians and vegans, Caffè Bean attracts high profile coffee lovers who would not mind paying more on an array of exotic coffees, beverages and meals. They procure high quality coffee beans only from of Latin America and that too directly from farmers eliminating the role of intermediaries. The highest level of quality is ensured while selecting the ingredients using technology including Artificial Intelligence enabled coffee quality testing. However, Caffè Bean is facing criticism from several Environmental agencies claiming about their use of disposable plastic and thereby causing more environmental pollution. Caffè Bean has incurred unexpected fall in the revenue during COVID - 19 pandemic. Further, there is a possibility that some Governments may increase the taxes that might worsen the company's financial situation. In addition, the farmers are demanding for a higher price for the exofic coffee varieties. Despite this situation, company is trying to expand its network stores in Europe for gaining a greater market share. Caffè Bean has signed an agreement a Bahrain based company which would he a franchicee gnd will be on the GCCundar Coffa Dean's brand ng
Case study Caffè Bean is a European style coffee house brand with main office located in Italy. It is already being recognized as one of the most successful coffee businesses in Europe with more than 1400 coffee houses in 17 countries. Although being criticized for offering limited menu options for vegetarians and vegans, Caffè Bean attracts high profile coffee lovers who would not mind paying more on an array of exotic coffees, beverages and meals. They procure high quality coffee beans only from of Latin America and that too directly from farmers eliminating the role of intermediaries. The highest level of quality is ensured while selecting the ingredients using technology including Artificial Intelligence enabled coffee quality testing. However, Caffè Bean is facing criticism from several Environmental agencies claiming about their use of disposable plastic and thereby causing more environmental pollution. Caffè Bean has incurred unexpected fall in the revenue during COVID - 19 pandemic. Further, there is a possibility that some Governments may increase the taxes that might worsen the company's financial situation. In addition, the farmers are demanding for a higher price for the exofic coffee varieties. Despite this situation, company is trying to expand its network stores in Europe for gaining a greater market share. Caffè Bean has signed an agreement a Bahrain based company which would he a franchicee gnd will be on the GCCundar Coffa Dean's brand ng
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
Problem 1VC
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Question
Solve B4 in 30 min plz and take a thumb up plz
Transcribed Image Text:Case study
Caffè Bean is a European style coffee house brand with main office located in Italy. It is already
being recognized as one of the most successful coffee businesses in Europe with more than 1400
coffee houses in 17 countries. Although being criticized for offering limited menu options for
vegetarians and vegans, Caffè Bean attracts high profile coffee lovers who would not mind paying
more on an array of exotic coffees, beverages and meals. They procure high quality coffee beans
only from of Latin America and that too directly from farmers eliminating the role of intermediaries.
The highest level of quality is ensured while selecting the ingredients using technology including
Artificial Intelligence enabled coffee quality testing. However, Caffè Bean is facing criticism from
several Environmental agencies claiming about their use of disposable plastic and thereby causing
more environmental pollution.
Caffè Bean has incurred unexpected fall in the revenue during COVID - 19 pandemic. Further, there
is a possibility that some Governments may increase the taxes that might worsen the company's
financial situation. In addition, the farmers are demanding for a higher price for the exofic coffee
varieties. Despite this situation, company is trying to expand its network stores in Europe for gaining a
greater market share. Caffè Bean has signed an agreement a Bahrain based company which would
be a franchisee and will be opening many stores across the GCC under Caffè Bean's brand name.
However, not much is known about whether customers would be willing to pay a premium for the
exotic coffees wherein these markets already have international brands like Starbucks, Costa, and
local coffeehouses. A partnership agreement is in progress with Emirates Airline for serving the coffee
onboard which can be a move towards acquiring greater market share and attracting a newer
consumer segment.
Transcribed Image Text:B.4 Managerial decision Making:
You are the Purchase Manager of a company. You have been asked to buy Laptops for
your sales team. The budget should not exceed BHD 300.00. Based on your study of the
decision-making process, how would take a decision on choosing a laptop that can serve
their needs? Fill in the table below and explain every step in a clear, detailed, and focused
manner.
Steps
Complete the steps based on your situation
Identifying the
managerial
Problem
Buying a new. For the sales team
2
The end of the exam
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