Chan handles the distribution network for a company that creates custom-made software for companies. He requires constant feedback about customer needs so he can use this information to upgrade his software. What kind of distribution channel should Chan incorporate in order to do justice to the company’s overall service? A. only deal with wholesalers B. involve many intermediaries C. create a long distribution channel D. create a horizontal distribution channel E. create a short distribution channel

Chan handles the distribution network for a company that creates custom-made software for companies. He requires constant feedback about customer needs so he can use this information to upgrade his software. What kind of distribution channel should Chan incorporate in order to do justice to the company’s overall service? A. only deal with wholesalers B. involve many intermediaries C. create a long distribution channel D. create a horizontal distribution channel E. create a short distribution channel

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 15DRQ

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