The use of electronic channels overcomes some of the problems associated with service inseparability and allows a form of standardisation not previously possible in most services. Discuss.
The use of electronic channels overcomes some of the problems associated with service inseparability and allows a form of standardisation not previously possible in most services. Discuss.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The use of electronic channels overcomes some of the problems associated with service inseparability and allows a form of standardisation not previously possible in most services.
Discuss.
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