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1- Discuss two major changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important?
2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?
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- Advertising is good in terms of ____(1)______, but the downside is ____(2)_______ . 1) generating awareness 2) consumers may be skeptical 1) its extremely low cost 2) its inability to generate awareness 1) targeting channel members 2) its inability to generate awareness 1) generating awareness 2) its extremely low cost 1) being free 2) its inability to generate awareness300 words: What are the benefits of using email in marketing to fly over canada? Why fly over canada? What is the impact of using email? What's the connection between using email and the web and youtobe and social media?What types of companies could benefit from placing ads on the NFL website, and how could they use the internet effectively to promote their products?
- Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputationExamine Adidas website https://www.adidas.com/us Seek to identify the steps of the communications and marketing plan they may have implemented. Is there a strategic approach to communications that they may also be using? In answering both questions, what evidence can you share to validate your claims?You are on the road and need to call home. Just as you pass a Pizza Hut, you open your cell phone to make a call. What are the first words you hear? “The Best Pizza Under One Roof.” This scenario may seem a little futuristic, but today’s technology makes it possible to deliver targeted advertising in all sorts of new ways. WindWire and DoubleClick, for example, both have wireless marketing and advertising networks that deliver targeted advertisements, coupons, and promotions to leading wireless Internet devices, including cell phones, personal mobile devices, and two-way pagers. In one study of cell phone users, participants were given free text-messaging capabilities in return for the more than 100,000 targeted advertising messages. More than 60 percent of the participants liked receiving targeted advertisements, and 20 percent asked for more information after viewing the advertising message. Will American users willingly accept wireless advertisements sent to them over cell phones…
- 1. Marketing management must make four important decisions when developing an advertising program. Briefly describe these four decisions. 2. How does online marketing provide flexibility for sellers? 3. How can companies learn about their competitors' strengths and weaknesses?use practical and real examples to explain 8 Some would see digital media primarily as a means of advertising and selling products. If you had a home furniture company, what would the opportunities for digital marketing be? Give at least three examples.Answer the following questions: 1. Explain why the sales field force is considered as an accounting asset. 2. How does the Covid19 pandemic affect the shift in the approach in integrated marketing communication? Expound your answer by citing examples.
- Effective digital marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort. E-commerce has emerged major industry-driven concept in the 21st Century. Explain important factors of e-commerce connected to search engines “Google and Yahoo”.How does social media advertising spending compare to traditional mass-media advertising spending? How likely is it that Twitter can become a media entity rather than just a media platform, and what are the implications for advertisers? (AACSB: Written and Oral Communication;Reflective Thinking)Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?