changes in the publishing industry generated by the Internet and  EC technologies. Why are these changes important?    2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
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 1- Discuss two major changes in the publishing industry generated by the Internet and  EC technologies. Why are these changes important? 
 

2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?    

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing