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Is our product appropriate for one or more distinct lifestyles?
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Solved in 2 steps
- Is the product designed appropriately for all members of the segment under consideration, including males, females, and various age groups?Can our product satisfy different needs or motives in different people? What needs are involved? What characterizes individuals with differing motives?What is component lifestyles ?
- For the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers? Discuss each of the following products. Groceries Cars VacationPossible “substitute” products, such as Kate Hudson’s Fabletics active weartargeted to women.What is product position?