China is fast becoming an attractive destination for international agrifood exports. Imagine that you are an Australian mango (fruit) farmer looking to export your product to China. As an international marketer, what issues would you need to consider when looking to export into mainland China? How would you reduce the risks associated with market entry.

China is fast becoming an attractive destination for international agrifood exports. Imagine that you are an Australian mango (fruit) farmer looking to export your product to China. As an international marketer, what issues would you need to consider when looking to export into mainland China? How would you reduce the risks associated with market entry.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 10DRQ

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