Choosing which processes are core to a firm’s competitiveposition is a key strategic decision. For example, Nike, a pop-ular sports shoe company, focuses on the customer relation-ship, new product development, and supplier relationshipprocesses and leaves the order fulfillment process to others.Allen Edmonds, a top-quality shoe company, considers all four processes to be core processes. What considerationswould you make in determining which processes should becore to your manufacturing company?

Practical Management Science
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Choosing which processes are core to a firm’s competitive
position is a key strategic decision. For example, Nike, a pop-
ular sports shoe company, focuses on the customer relation-
ship, new product development, and supplier relationship
processes and leaves the order fulfillment process to others.
Allen Edmonds, a top-quality shoe company, considers all four processes to be core processes. What considerations
would you make in determining which processes should be
core to your manufacturing company?

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