Cisco’s model of building a seamless supply chain is one that many companies can follow. It proves that you do not have to own or control most of the elements in your supply chain, yet have complete visibility of the chain. The Internet allows companies to coordinate more closely with their suppliers and also enables just-in-time delivery that lets businesses greatly reduce inventories. Cisco’s suppliers build and ship while Cisco handles all of financial transactions. This is an excellent instance of control/demand uncertainty fix. Identify if Cisco is following push strategy or pull strategy and explain how?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.7: Accomplishing The Priorities Of A Supply Chain
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Cisco’s model of building a seamless supply chain is one that many companies can follow. It proves that you do not have to own or control most of the elements in your supply chain, yet have complete visibility of the chain. The Internet allows companies to coordinate more closely with their suppliers and also enables just-in-time delivery that lets businesses greatly reduce inventories. Cisco’s suppliers build and ship while Cisco handles all of financial transactions. This is an excellent instance of control/demand uncertainty fix.

  1. Identify if Cisco is following push strategy or pull strategy and explain how?
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