Coca-Cola position itself as an environmentally conscious company. Is it really an environmentally conscious company? What are some problems with their positioning as an environmentally conscious company?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter17: Advertising And Public Relations
Section17.2: Greenwashing Harms Companies And Consumers
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Coca-Cola position itself as an environmentally conscious company. Is it really an environmentally conscious company? What are some problems with their positioning as an environmentally conscious company?

 

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