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Compare any two brands with respect to below the line strategies adopted by them. Brands can be from any industry. Explain Briefly
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- Explain the four choices companies have when devel- oping brands. Provide an example of each.1. Explain the significance of brand strategy and discuss how successful brand strategy resulted in high performance of the LEGO Group across the world.Visit Mondelēz International’s website(www.mondelezinternational.com) and then click on the “Brand Family”link. In what major categories does Mondelēz have brands? Can youidentify related categories in which the company should compete?
- Analyze and discuss which brands are Ben & Jerry's greatest competitors, what is ben & Jerry's brand's position? does it have a sustainable competitive advantage, discuss and explain.3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university 4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products. 5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product? What is your competitive advantage in the market? Can you compete globally with your product?1. Why do you think "Brand" is important? Explain your answer. 2. List down 10 business enterprises which are considered services under the product classification category.
- • Write a set of plans which explains 'IKEA'S' Brand Positioning Values, Brand Positioning Statement.Could you please explain the brand portfolio by using the Coca-Cola company as an example?Choose two competing products (e.g. Toyota and Honda) and sketch their brand hierarchy. Moreover, discuss the roles of key brands in the portfolio. hurry up, time is short.
- In short brief answer the following question: 1.Brand Equity Models: How can you relate the different models of brand equity to each other? How are they similar? How are they different? Can you construct a brand-equity model that incorporates the best aspects of each model? 2. Industry Roles: Pick an industry. Classify firms according to the four different roles they might play leader, challenger, follower, and nicher. How would you characterize the nature of competition? Do the firms follow the principles?Please explain and provide proper example how do the companies make the shift to define their brand and product strategy from the outside in?Assessing the current set of brand personalities is one of the aspects of evaluating the strategic fit of a firm. True or False? Why?