Comment on the strategy used by Nivea (as shown in the video) as an official sponsor of the German football team. Do you see this strategy as adding value to the brand? What could be the motive behind this move.
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Comment on the strategy used by Nivea (as shown in the video) as an official sponsor of the German football team. Do you see this strategy as adding value to the brand? What could be the motive behind this move.
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- GrabCar had been launched in July 2014 but had not gained any traction. The Grab team was also hesitant to market it much as they were concerned about the potential ire of the taxi drivers. The internal debates carried on—and by the time Grab decided to commit to developing GrabCar (whatthe business would call its second ‘vertical’ or business line after taxis), it had lost about a year to Uber growing its presence in the region. Gill evaluated, “Can you imagine, if we had gone all-in early on, we probably wouldn’t have to fight this war with Uber.” A year later in 2015, Grab set up a separate team to manage GrabCar, a new dedicated team whose sole mission was to grow the vertical. The product and engineering team, which was centralised, started prioritising features in the app that would be beneficial for GrabCar users. One of the key new features of GrabCar was job assignment for drivers. Taxis followed a bidding system that mirrored that of the radio call centres. The jobs were…Comment on the strategy used by Nivea (as shown in the video) as an official sponsor of the German football team. Do you see this strategy as adding value to the brand? What could be the motive behind this move. Link to youtube video below https://youtu.be/1OH8Dei4-YUMarketing Mix Strategy 1: PRODUCT Using Product marketing mix elements, please provide: · brief analysis of the company’s current product strategy for their current market by analysing their: o product mix (The Table of their current product Mix) o 3 levels of product (please include the diagram) o PLC · recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanation
- Identify the industry life cycle that Tupperware is and suggest the strategies that they can employ as part of their turnaround to remain afloat. Demonstrate the concept of industry life cycle and also identify which phase in tuppeware in and what strategies they should employ2. Has Sandals Resorts International been able to develop strong relationships with its customers. If so how? 3. Identify a local competitor in your country and discuss their advantages and limitations with respect to their products offerings. 4. Make recommendations for a local competitor to be able to combat the efforts of Sandals Resorts InternationalConsider the two categories of products that Timbuk2makes and sells. For the custom messenger bag, what are the key competitivedimensions that are driving sales? Is its competitive priorities different forthe new laptop bags sourced in China?