Construct decision table A manufacturer markets two products to three types of customers. Hehas the following discount policy:The products are bulbs and fans, and the customers are classifiedas retailers, distributors and government agencies. If the order is froma retailer for amounts up to Rs. 500, he allows 5 percent discount. If itis from a distributor, 7.5 percent discount is given. On retail ordersexceeding Rs. 500, 7.5 percent discount is allowed. For the same orderfrom a distributor, 10 percent discount is given. In all the above casesa flat discount of 6 percent is given to government agencies. The abovepolicies apply only to orders for bulbs. A flat discount of 5 percent isgiven on orders for fans regardless of the amount of purchase or thecustomer classification.Analvzing the word statement of the problem we see that the action,

Given data is, For bulbs: Retailer discount = 5% for amount Rs. less than 500/7.5% for amount Rs.…

Answered: Construct decision table

Business

Operations Management

Construct decision table

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter20: Setting Prices

Section: Chapter Questions

Problem 3SC

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Concept explainers

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.

Question

Construct decision table

A manufacturer markets two products to three types of customers. He
has the following discount policy:
The products are bulbs and fans, and the customers are classified
as retailers, distributors and government agencies. If the order is from
a retailer for amounts up to Rs. 500, he allows 5 percent discount. If it
is from a distributor, 7.5 percent discount is given. On retail orders
exceeding Rs. 500, 7.5 percent discount is allowed. For the same order
from a distributor, 10 percent discount is given. In all the above cases
a flat discount of 6 percent is given to government agencies. The above
policies apply only to orders for bulbs. A flat discount of 5 percent is
given on orders for fans regardless of the amount of purchase or the
customer classification.
Analvzing the word statement of the problem we see that the action,

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