Consumer do have diverse perception towards products and services offered in the market. What makes an individual satisfied do not give satisfaction to others. Subjectivity in nature is basically what makes consumer behaviour difficult to interpret. Explain why it is essential for every company to understand the behaviour of consumer and aligning them to the actions the company is taking.
Consumer do have diverse perception towards products and services offered in the market. What makes an individual satisfied do not give satisfaction to others. Subjectivity in nature is basically what makes consumer behaviour difficult to interpret. Explain why it is essential for every company to understand the behaviour of consumer and aligning them to the actions the company is taking.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.6: Situational Factors Influencing Consumer Behavior
Problem 1LO
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Consumer do have diverse perception towards products and services offered in the market. What makes an individual satisfied do not give satisfaction to others. Subjectivity in nature is basically what makes
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