Describe a purchase that a consumer might make thatwould reflect his or her status within a particular group.If that person’s status increased, how might the purchaseselection change?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.7: Identifying Influences On Consumer Behavior
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Describe a purchase that a consumer might make that
would reflect his or her status within a particular group.
If that person’s status increased, how might the purchase
selection change?

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