Covid-19 looks like a “bend but won’t break crisis” for globalization. International flows are plummeting, but globalization — and opposition to globalization — will continue to present business opportunities and challenges. Careful attention to the drivers of globalization’s future can help companies navigate through and even profit from globalization’s turbulence. A volatile world of partially connected national economies expands possibilities for global strategy even as it complicates the management of multinational firms. Now is the time for global corporations to show their value by harnessing the best of the world’s capabilities to end the pandemic and bolster the recovery. Critically discuss the drivers of globalisation that were most affected by the Covid-19 crisis.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Covid-19 looks like a “bend but won’t break crisis” for globalization. International flows are
plummeting, but globalization — and opposition to globalization — will continue to present business
opportunities and challenges. Careful attention to the drivers of globalization’s future can help
companies navigate through and even profit from globalization’s turbulence. A volatile world
of partially connected national economies expands possibilities for global strategy even as it
complicates the management of multinational firms. Now is the time for global corporations to show
their value by harnessing the best of the world’s capabilities to end the pandemic and bolster the
recovery.
Critically discuss the drivers of globalisation that were most affected by the Covid-19 crisis.

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