When IKEA entered the Chinese market, it dropped the prices on its products significantly, but only in that market. Prices in Europe, the United States, and the other Asian countries stayed the same. Compose a post that responds to the following prompts: 1. Based on the macro environment (PESTLE), and microenvironment (market, competition, industry), identify the elements that might create opportunities in China that might be different in America. You may discuss the original entrance and/or the more current situation - feel free. Your discussion should include all relevant elements of the microenvironment (market, competition, industry) and external Env. Political, Economic, Social, Technological, Legal/Regulations, Environment (i.e., natural resources, climate, etc.). PESTLE. 2. Identify at least 1 issue from each of the PESTLE elements (above) that might create an opportunity and/or threat to IKEA in America.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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IKEA & Prices Around the World: 

When IKEA entered the Chinese market, it dropped the prices on its products significantly, but only in that market. Prices in Europe, the
United States, and the other Asian countries stayed the same. Compose a post that responds to the following prompts:
1. Based on the macro environment (PESTLE), and microenvironment (market, competition, industry), identify the elements that
might create opportunities in China that might be different in America. You may discuss the original entrance and/or the more
current situation - feel free. Your discussion should include all relevant elements of the microenvironment (market, competition,
Industry) and external Env. Political, Economic, Social, Technological, Legal/Regulations, Environment (1.e., natural resources,
climate, etc.). PESTLE.
2. Identify at least 1 issue from each of the PESTLE elements (above) that might create an opportunity and/or threat to IKEA in
America,
6:38 PM
57°F
5/11/2022
prt sc
delete
144
8.
Transcribed Image Text:When IKEA entered the Chinese market, it dropped the prices on its products significantly, but only in that market. Prices in Europe, the United States, and the other Asian countries stayed the same. Compose a post that responds to the following prompts: 1. Based on the macro environment (PESTLE), and microenvironment (market, competition, industry), identify the elements that might create opportunities in China that might be different in America. You may discuss the original entrance and/or the more current situation - feel free. Your discussion should include all relevant elements of the microenvironment (market, competition, Industry) and external Env. Political, Economic, Social, Technological, Legal/Regulations, Environment (1.e., natural resources, climate, etc.). PESTLE. 2. Identify at least 1 issue from each of the PESTLE elements (above) that might create an opportunity and/or threat to IKEA in America, 6:38 PM 57°F 5/11/2022 prt sc delete 144 8.
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