Crispo. co is a potato crisp manufacturing company with a brand image built on luxury it has an online shop and retails outlet. Crispo uses social media platforms such as Instagram and TikTok for marketing purposes. However, recently the company is worried about cretin trends that encourage their customer segment to avoid unhealthy snacks due to their propensity to cause obesity and as such is looking to control cost. How can big data analytics benefit Crispo.co in its focus on customer trends and cost reduction?

Crispo. co is a potato crisp manufacturing company with a brand image built on luxury it has an online shop and retails outlet. Crispo uses social media platforms such as Instagram and TikTok for marketing purposes. However, recently the company is worried about cretin trends that encourage their customer segment to avoid unhealthy snacks due to their propensity to cause obesity and as such is looking to control cost. How can big data analytics benefit Crispo.co in its focus on customer trends and cost reduction?

Financial Accounting

14th Edition

ISBN:9781305088436

Author:Carl Warren, Jim Reeve, Jonathan Duchac

Publisher:Carl Warren, Jim Reeve, Jonathan Duchac

Chapter7: Inventories

Section: Chapter Questions

Problem 4CP

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