Critically discuss how an SME can approach internationalisation by applying Porter's ger strategies. Analyse international country selection strategy in terms of exploitation an exploration options.
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- Critkal Thinking Some countries have been critical ofthe export of American culture via movies, television,music and many American consumer goods by U.S.businesses. What about American culture might be objectionable? Can you think of some products that U.S.marketers export that can be objectionable to someforeign markets? What is the solution to the problem?What international strategy does this Cigna use, home replication, localization, global standardization, or transnational?6-The most difficult and complex issue the globalizing firms face is ? a. The cultural factors. b . The marketing tools . C. The partnering agreement . d. The supply chain management .
- Aubree Multinational Corporation plans to penetrate either the Canadian market or two otherCaribbean Countries (Haiti and Guyana). What factors deserve to be considered in deciding whichmarket is more feasible?based on the Inglehart-Welzel cultural map , where does Poland stand in terms of AGP( global products) and ALP ( loacl products)-International MarketingOne decision companies must make is whether and how to enter the international market. How should you think when choosing which method to use to enter a new market? Describe the problem and address three of the points made by Baines et al. mentions. Use your own examples. (5p)
- Explain how the following international business theories can be used by pepsi company when making the decision to go international?1. David Ricardo’s theory of comparative advantage2. Raymond Vernon’s product life cycle3. John Dunning’s eclectic theory4. Porters Diamond5. Heckscher-Ohlin ModelIdentify examples of companies using each of the three international strategies. Which company do you think is best positioned to compete in international markets? Identify the challenges Fitbit need to overcome affecting their implementation of international strategywhat would be the best international business strategy to use for a marketer of solar light bulbs to expand into barbados? why is this strategy a better choice than the others
- What is globalisation?2. Discuss two (2) advantages and two (2) disadvantagesof globalisation.3. Utilising Hofstede’s Cultural Dimensions, state thedifferences in culture between Brazil and Russia?4. How would you recommend a company deal with thedifferences in culture when operating in Russia andBrazil?Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.Do you think Dunkin’ Brands should let local operators make their own decisions regarding flavors for ice creams, donuts, and other items to be sold in-country? How would you recommend that the company’s global management assess the cultural differences in each market? Should there be one global policy? Give examples of cultural differences among countries.