Your report should include: i. The company’s motives for international growth ii. The markets targeted iii. The methods of market entry The implementation of the marketing mix should be discussed and the success or otherwise of its international strategy should be evaluated.
Your report should include: i. The company’s motives for international growth ii. The markets targeted iii. The methods of market entry The implementation of the marketing mix should be discussed and the success or otherwise of its international strategy should be evaluated.
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 2DYMP
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Question
Critically evaluate the international marketing strategy of a company of your choice. It is
expected that your company will be a major multi-national company operating in most of the
major markets of the world.
This assignment entails the identification of the company’s mission statement and the role of
internationalisation in its business strategy. The main concepts of international marketing
should be applied to your case company. Your report should include:
i. The company’s motives for international growth
ii. The markets targeted
iii. The methods of market entry
The implementation of the marketing mix should be discussed and the success or otherwise
of its international strategy should be evaluated.
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