Cutey Barber Salon is a trendy barber salon that is located in a densely populated city called Maple. Demand for the services offered by the salon is fairly high. It offers services such as haircuts, hair styling, scalp massaging and conditioning treatment, straight razor and wet shave, beard sculpting, facials and hair colouring. In addition to these services provided, the salon sells premium hair products to customers. The salon has the ability to produce a maximum of 20,000 haircuts and hairstyling per year. Demand for haircuts and hairstyling over the last five years can be seen in the following table:-   Year Demand for Haircuts and Hairstyling 2017 11,500 2018 12,200 2019 13,400 2020 14,000 2021 14,500   Although the business does not have a written vision and mission statement, it is clear in the minds of management what they want to achieve and what they would like to be in the future. Currently, customers can walk in at any time to be served. At times, customers have to wait in line for a long time. This is creating some challenges for the operations manager. He needs to overcome this challenge in order to utilize his resources more efficiently. Competition in the hair salon business is intensifying. New firms are rising up and existing firms are expanding their operations. Increasing competition is gradually eating away profit margins since costs are increasing and customers are demanding lower prices for services. Management has to find some efficient way to add value to their products and to overcome the competition.   Why is it important for the Operations Manager to forecast demand at Cutey Barber Salon?   Other than employing more staff, describe two techniques that the Operations Manager can use to reduce the waiting time for customers?   Other than quality, explain how the Operations Manager can use two competitive priorities to compete.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter6: Optimization Models With Integer Variables
Section6.5: Set-covering And Location-assignment Models
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Cutey Barber Salon is a trendy barber salon that is located in a densely populated city called Maple.

Demand for the services offered by the salon is fairly high. It offers services such as haircuts, hair

styling, scalp massaging and conditioning treatment, straight razor and wet shave, beard sculpting,

facials and hair colouring. In addition to these services provided, the salon sells premium hair products

to customers. The salon has the ability to produce a maximum of 20,000 haircuts and hairstyling per

year. Demand for haircuts and hairstyling over the last five years can be seen in the following table:-

 

Year

Demand for Haircuts and Hairstyling

2017

11,500

2018

12,200

2019

13,400

2020

14,000

2021

14,500

 

Although the business does not have a written vision and mission statement, it is clear in the minds of

management what they want to achieve and what they would like to be in the future.

Currently, customers can walk in at any time to be served. At times, customers have to wait in line for a

long time. This is creating some challenges for the operations manager. He needs to overcome this

challenge in order to utilize his resources more efficiently.

Competition in the hair salon business is intensifying. New firms are rising up and existing firms are

expanding their operations. Increasing competition is gradually eating away profit margins since costs

are increasing and customers are demanding lower prices for services. Management has to find some

efficient way to add value to their products and to overcome the competition.

 

Why is it important for the Operations Manager to forecast demand at Cutey Barber

Salon?

 

Other than employing more staff, describe two techniques that the Operations Manager

can use to reduce the waiting time for customers?

 

Other than quality, explain how the Operations Manager can use two competitive

priorities to compete.

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