Answered: What is the optimal way to charge for a…

Business

Operations Management

What is the optimal way to charge for a solution like differ.chat? Shou

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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What is the optimal way to charge for a solution like Differ.Chat? Should it be a fixed price campus license or a different model would work better (e.g, student-pay, advertising), and correspond well with the marketing strategy suggested earlier.
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